Success in BTO2013, the international event about online tourism

16 January 2014

More than 7000 visitors, during 3rd and 4th December 2013 at BTO; with more than 95 scheduled meetings, more than 200 journalists and 140 bloggers. USA, Canada, Germany, Spain, France and Switzerland were within the countries represented at BTO. BTO- Buy Tourism Online, educational and international event promoted by Toscana Region, Toscana Promozione and Camera di Commercio di Firenze, organized by Fondazione Sistema Toscana e Metropoli-Azienda Speciale della Camera di Commercio di Firenze. Most important issues: • Share economy • Web reputation • Tourism and airlines start-up • Tourism and tourists of 2020 • Relation between music and tourism and between wine and tourism Present brands: Ryanair, Emirates Airlines, Trivago, Tripadvisor, Expedia, Airbnb, Airplus, Instagramers, Amadeus, Simple Booking, Bookassist. Social media: 40.000 people in BTO Facebook profile, BTO2013# hashtags, 18700 tweets… “Invest in web and innovation to improve our cultural, art and knowledge heritage”, said Cristina Scaletti, Minister of Tourism of Toscana Region. The BTO event has been very successful, full of interesting conferences and discussions. We have seen a big enthusiasm to work on Tourism 2.0, as the example given by webpage: new booking system, free for 15000 companies of our database that can improve their offers and get more clients without increasing the prices. We had the opportunity to listen to very interesting speeches such as the ones given by: John Alborante, Sales & Marketing Manager Italia, Croazia e Grecia of Ryanair DanielEdward Craig, founder of Reknow Derrick de Kerkhove, international famous sociologist Heither Leisman,Managing Director Europe ofHotel Tonight, Richard Wiegmann, ceo of Trust International, Philip Wolf, founder of PhoCusWright© Neal Gorenflo, co-founder and editor of Shereable Magazine. Fabio Lazzerini, country manager Emirates Airlines Diego Ciulli senior policy analist of Google Italy Marcello Masi, directorTG2. Simonetta Giordano, undersecretary of tourism Andrea Babbi, General Director of ENIT The BTO event will survive the whole year. It is one of the most important event about Tourism and we will already start designing BTO 2014. We hope to see you in BTO 2014! Facebook Twitter Flickr Youtube Slideshare


This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 261712.